You’ve watched that amazing commercial from Wix or SquareSpace or Weebly or what-not-else-is-out-three and decided that you want to blog about fashion or your own brand or your own skin care line and you need a web site. Because internet and because it so simple they actually show it in 15 second spot on TV, between cereal and shampoo commercials. Great, you think, I’ll get myself one of those and start a web site. Sometimes even for free or for a price of cup of coffee per month. Because we all want instant gratification and we want to post our first Facebook update “Yo, I’ve got a fashion blog and here’s my first post about fashion”.
Despite this having been out for a few years people still go and make the same mistake. Here’s why it’s a bad idea to start your own brand (or blog) on someone else’s platform.